The other day in the office, my coworkers and I reminisced about the days before business automation. We laughed ruefully at the myriad hours spent managing workflows and projects, scrambling to keep tabs on the various moving parts of our company operations. There were always deadlines to monitor, workers to whom we had to send reminders, workers to whom we had to send extra reminders, and sometimes even the nightmare scenario of an employee joining or leaving the team and us having to redistribute their workload.
Your employee receives an email from Amazon or UPS. They click on the embedded link, thinking they’re following it to track a package. When it won’t open, they shrug off the oddity and delete it.
Sometimes it’s not an email. Instead, it’s a banner ad telling your employee that they have a virus and need antivirus software. When your employee clicks, nothing happens once again, and they think little of it.
Imagine this: one of your employees gets an odd email from an unfamiliar address. They open the email, read its contents, click on a link or attachment, and identify it as innocuous spam that snuck through your company’s filters. Suddenly, their browser crashes unexpectedly. The employee remarks that this is odd, but when they can easily reopen the browser and resume their business, they go through their day without much of a second thought.